[Download] This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services de Marc Stickdorn,Markus Edgar Hormess libros ebooks

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This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services de Marc Stickdorn,Markus Edgar Hormess

Descripción - Reseña del editor How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization.Service design requires a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You’ll be able to focus on your customers and iteratively improve their experience.Move from theory to practice and build sustainable business success. Biografía del autor Marc Stickdorn is a trainer and consultant for service design thinking from Germany. With a background in strategic management and information systems, he supports organisations to build up knowledge in the field of service design and helps them to sustainably integrate service design into their structures. Marc guest lectures at various business and design schools and co-founded smaply, a software company developing web-based solutions to sustainably implement service design in organisations. Recently, he co-founded ExperienceFellow, a tool to gain genuine customer insights through mobile ethnography. Marc is editor and co-author of the seminal service design book This is Service Design Thinking.Markus Edgar Hormess is a service innovator and organisational consultant from Germany. For years, the qualified scientist has worked in telecommunication, engineering, banking and IT fields, helping companies to innovate complex services while creating business value. He is co-founder and partner of WorkPlayExperience, and award-winning co-initiator of the Global Service Jam - the world’s biggest ever service design and design thinking event (so far), as well as two spin-off jams, the Global Sustainability Jam and the Global GovJam. Together with Marc and Adam he is teaching service design at leading universities and business schools – like the MBA program at IE Business School, Madrid, or the School of Architecture and Design in Oslo (AHO).Adam Lawrence is a customer experience consultant, comedian and actor with a background in psychology and the global automotive industry. For years he has used expertise gained in the world of theater, film and storytelling to help organisations understand human needs, become more creative and innovate faster. Adam is co-founder of WorkPlayExperience, a service design company with a uniquely theatrical approach. He is the award-winning co-initiator of the Global Service Jam - the world’s biggest ever service design and design thinking event (so far), as well as two spin-off jams, the Global Sustainability Jam and the Global GovJam.Jakob Schneider is an award-winning communication and service designer from Germany. He is partner and creative director of the design agency KD1. Among others, he won a Red Dot Award and the prestigious “Best of Show” award at the European Design Awards 2011. He guest-lectures service design at design schools, regularly gives talks and workshops on service design. He co-founded both Smaply and ExperienceFellow and is the leading designer of both companies. Jakob is designer, co-editor and co-author of the seminal service design book This is Service Design Thinking

Detalles del Libro

• Name: This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services
  
• Autor: Marc Stickdorn,Markus Edgar Hormess
  
• Categoria: Libros,Libros universitarios y de estudios superiores,Negocios y finanzas
  
• Tamaño del archivo: 16 MB
  
• Tipos de archivo: PDF Document
  
• Descargada: 264 times
  
• Idioma: Español
  
• Archivos de estado: AVAILABLE
  

[Download] This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services de Marc Stickdorn,Markus Edgar Hormess Libros Gratis en EPUB

This is Service Design Doing — Book / School / Methods ~ Service Design (Thinking), applied A comprehensive resource set, clearly presented in one book. Whether you work in a corporation, a government, an SME or a start-up, this book contains everything you need to improve – or revolutionize – the products and services you offer. Learn how to facilitate workshops and run projects, embed service design thinking in your organization, and change .

Google books free download This Is Service Design Doing ~ This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services Marc Stickdorn, Markus Edg…

: This Is Service Design Doing: Applying Service ~ How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You’ll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service .

Method Library — This is Service Design Doing ~ In this library, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation.

Journey Map / Service Design Tools ~ what is it. The journey map is a synthetic representation that describes step-by-step how a user interacts with a service. The process is mapped from the user perspective, describing what happens at each stage of the interaction, what touchpoints are involved, what obstacles and barriers they may encounter.

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How to Create a Customer Journey Map - UX Mastery ~ What is a Customer Journey Map? A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over time and across channels. Occasionally, a more narrative, text-based approach is needed to describe nuances and details associated with a customer experience.

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